Mastering 5 Types Of Video Content For Marketing Campaigns

Video content for marketing campaigns is a winning strategy. Videos are compelling because they can convey information easily and are appreciated by all forms of audiences.

It is the easiest way to explain your objectives and expectations to the viewers. Video marketing is widely used by many brands in their marketing campaigns, as the primary purpose of these campaigns is to spread awareness about the brand’s product or service. Therefore, these videos need to be informative and entertaining at the same time. 

Today’s internet users have a much shorter attention span. Therefore, these videos must be confined to a shorter time limit and engaging. The viewer should instantly feel more connected to the product or service. Only if the video appeals to them will they buy or use the suggested product and services.

To make your videos match the standards and expectations of the viewers, you can use online video editors. These online video editors help you to create professional-looking videos at minimal cost and effort. 

Moreover, many offer a FREE plan that allows you to access all its tools and features at any time. The user interface is easy to understand, which makes it easy to understand and use. Additionally, the special AI assistant also suggests to you the tools that you can potentially use. You can also add/generate captions and subtitles, add a voiceover, and special effects.

Now, let’s take a look at the types of content you can put into your videos. When ideas and the right tools combine, marketing miracles can happen. Here’s how to master five types of video content for your marketing campaigns.

1. Explainer videos.

People love watching explainer videos, and this type of video content gets maximum attention. Explainer videos are an excellent way to describe your products or services to your potential consumers. You can create a basic and an advanced description of the product and services.

Here, you bring out the goal and the objective of your product. People get to see where your services are leading them. 

It is an excellent way to indulge with your customers by simply explaining what vision you share as a developer or provider. 

Generally, explainer videos are created to grab the customer’s attention, and hence they have only minute details or the hot features that can potentially interest the customer.

2. Videos that explain how to use the product.

Create a how-to video in which you demonstrate how the product looks and how to use it. This will help your potential customers understand the product/service better and help them decide to buy the product. These are basic tutorials that do not include any brand promotion.

Being transparent builds up the customer’s trust, as they look up to you as a reliable brand. According to a study conducted, around 76% of people buy the products and services after watching an explainer video about them.

3. The story of the mystery.

Create a mystery before you launch the product. It does not mean hiding anything about the product. Instead, it means creating a story that has a hint of mystery in it.

For example, keep a feature hidden for the launch, like the design or other cool additional features. Create hype around that particular mysterious feature. It will make people keen. They will eagerly look for it in all the video content that you post meanwhile. It gives the audience excitement and something to look up to.

Thus, they do not get bored with the same content being repeated all over. On the contrary, they know that there will be some freshness for sure. Moreover, it gives them hope that they will not be involved in the same documentation in every video. Instead, there will be something different in the successive videos.

4. Testimonial videos build trust.

The next idea is to make a testimonial video. This video will comprise a real-world individual talking about your product/service. They can explain how it benefited them or how it was helpful to them in general.

You can indulge with your known customers and personally ask them to leave reviews about your products or services.

It helps you in analyzing your good as well as weak points as a brand and a provider.

If you can, you should try engaging with an influencer or celebrity, as they have a larger audience who trusts them.

Words coming from them will be more credible in people’s opinion than any certificate you can present. 

They will know that there is someone who found the product/helpful service. And since it is coming from a person that they look up to, they will not be scared to try it.

Thus, it is highly effective to get indulged with someone who has an opinion to share.

5. A brief about company culture and policies

The last video content idea can be a brief introduction to the company culture and policies. People love to know what goes behind the scenes. That’s how they emotionally connect to a product/service. Show them what goes behind the production of the product that they are going to use. Show them the work culture and introduce them to your objective as a brand. It will help them to understand your vision better. 

They will connect with what you say or what you do. Thus, you will preserve a corner in their heart before your product does. In addition, it will build up trust and customers’ emotional connectivity to the brand. 

These were the basic yet effective video content ideas that you can incorporate into your next marketing strategy.

These work equally well by themselves or when combined. They are effective as they touch all the aspects a customer can think of.

You give them a reason to trust when you cater to them what they truly desire!